Facebook is an incredible marketing promotion tool. We are in age where more than 70% people using it. This is a best way to promote brand/products/services/offers. Most of the companies use it market their business.
YouTube is the second most visited site on the web with more than 1.9+ billion users. YouTube allows any video up-loader to surface their video by targeting users that are interested in seeing their content.
TikTok is available in over 150 countries, has over 1 billion users, and downloaded over 175 million times in the "US" alone. If your brand’s target audience includes anyone between the age 13 and 30, you should be on TikTok right now.